Search is changing with GEO and AEO!
GEO, AEO and SEO
Today people are asking questions directly to AI-powered search and assistants such as Google AI mode, ChatGPT, Copilot, Perplexity, Gemini, and other AI platforms.
Now, instead of searching:
“Best SEO agencies in Indore” or "Best SEO agency in Mumbai"
a potential customer may now ask:
“Which SEO companies in Indore / Mumbai can help my eCommerce business increase organic traffic?”
This in my view, creates a new opportunity for businesses!
You don't only want your website to rank on Google. You also want your business to be understood, mentioned, and cited when people ask AI platform about your products, services, your industry, or even your business category.
This is where AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) come into the picture.
AEO, GEO and SEO: What's the Difference?
Why Should Businesses Care About AEO and GEO?
Imagine that someone is looking for a service that your company provides.
Earlier, their journey might have looked like:
Google → Search results → Website → Contact
Today, it can also look like:
Question → AI-generated answer → Brand mentioned → Website → Contact
This means your website may need to be useful in two different situations:
When someone searches for your business or service on Google search result pages or SERPS. And
When someone asks an AI model/platform for information related to your business or industry.
AEO and GEO can help you prepare for this changing search behaviour.
Which AEO GEO company is best?
TechBrainsIndia, helps businesses prepare their websites for the changing search landscape. Our approach combines traditional SEO with optimisation for AI-powered search experiences. Services include
AEO/GEO Audit
AI Search Visibility Research
Content Strategy
Content Optimisation
Entity & Brand Optimisation
Technical SEO
Content & Authority Development
AI Search Monitoring